Tudou and Nike Women Online Ad Campaign

BACKGROUND:
An extended campaign based on the Nike Women commercial featuring tennis superstars Maria Sharapova and Na Li sharing the definitions of dreams and the journey in pursuit of these dreams. Tudou lined up female students in three cities to share their stories in response to the “Fuel for Dream” slogan.

CONCEPT:
Echoing the Nike Women ad theme, “Dreams that make you overcome any barriers”, Tudou selected 50 real world college females and invited them to share their stories of reaching for the stars.

Their determination and spirit as shown in the videos moved many viewers while the high production quality of the videos by Tudou gave the impression that the clips were part of a Nike campaign created by a 4A advertising company.

Tudou once again received high recognition by the client for its planning, project management and video production capabilities.

EFFECTIVENESS AND RESPONSE
Within a month, the Tudou Nike Women page grossed 2 million+ page views from 1,037,522 unique visitors and accumulated 673,128 comments.

SUMMARY
Run Time: April 12, 2010 – May 12, 2010
Campaign Slogan: Tudou + Nike Woman: Fuel for Dreams
Advertiser: Nike
Industry: Sports
Brand: Nike Women
Campaign Website:
http://nikewomen.tudou.com/nikewomen/home.do