A recent article in Adage China highlights Anheuser-Busch’s InBev sponsorship of Tudou’s first drama series That Love Comes.

The AdAge China article highlights the move by Tudou towards original content as a way of reaching young viewers. There’s also mention of Tudou’s mobile initiatives for content distribution:

“The new series is part of a move by China’s leading online video sites to produce more original content rather than relying on pirated videos as computers increasingly replace TV sets for many bored young Chinese viewers.

The internet has changed options for savvy young viewers and advertisers eager to reach them. Tudou plans to roll out mini versions of “That Love Comes” for mobile phone downloads. It is also looking at export opportunities for the series and may develop an iPad app.”

You can read the full article on Adage China here.

If you’re interested in learning more about Tudou contact:

Anita Huang 黄蕙雯
VP of PUB – Product, User, Business Development Tudou – www.tudou.com
土豆网 产品和社区部副总裁
Tel: +86 21 51702355 ext. 6300
Email: ahuang@tudou.com