After the hit success of the first Tudou “made-for-Internet” drama series in October 2010, Tudou, a leading video website in China, is launching its second Tudou “made-for-Internet” drama series “Utopia Office” tonight on www.tudou.com.  Consistently targeted to the young, affluent, urban and educated Chinese audience, “Utopia Office” story can be described as Fringe.  The original drama series tell stories of a team of young scientists commissioned to tackle not crime, but one and another mind-tangling science challenge in each episode. “Utopia Office” was fully planned, written, produced and marketed by an in-house team at Tudou, as part of Tudou’s “Orange Box” original production initiative in spring 2010. 

“Utopia Office” is debuting tonight April 22, 2011 on www.tudou.com.  The drama will present 12 episodes and run two episodes per week.  Most of the actors and actresses are fresh and edgy new faces.  In the sci-fi adventure drama, the young scientists’ team has to resolve problems such as to stop a vicious mobile phone virus, to create a powerful noise reduction device, to build a time machine, and even deal with aliens.  The techno title song is created by music director Chien Yao, a famous song writer and producer in the Greater China region, and is sung by Angela Chang, a Taiwan-based pop singer who was also one of the 2010 Shanghai Expo celebrity ambassadors.

The first Tudou Original “That Love Comes” aired in October 2011 was selected as Advertising Age China’s 2010 top 10 branded content case studies partnering with AB-Inv Budweiser brand introducing its lime-flavored beer “BudLime” product to the Chinese consumers.  For “Utopia Office,” Tudou worked closely with Nokia for its sleek E7 smart phone integration into the drama’s plot and placement, as well as with Toshiba for its laptop product line placement

Links: 

Tudou “Utopia Office” feature Page: http://zone.tudou.com/utopia/ 

Tudou “Utopia Office” trailer (30 seconds): http://www.tudou.com/programs/view/Ahf37yqHaKo/

Tudou “Utopia Office” trailer (30 seconds) – embedded html codes
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Tudou Media Contact:

Lu Yang, PR Department Head

ylu@tudou.com

Every spring Tudou organizes a “made for Internet” film festival initiative made to celebrate the creativity and energy of young indie filmmakers in China. Aspiring to be the “Sundance in China,” 2011 Tudou Video Festival is moving into its 4th year and becoming an iconic event gathering creative talents and industry participation.