In this clip, Chef Wu Xinxiao turns the typically meticulous art of ’la mian’ making into a lively performance. ‘La mian’ is the Mandarin term for hand-pulled noodles, literally meaning ‘stirred noodles’ or ‘to scoop out water’. Generally, ‘la mian’ is served in a broth with vegetables and seafood or meat. As a flavor unique to Northwest China, ‘la mian’ creation is taken very seriously with many technical requirements. The basic method is to first press the dough into a flat strip and then pull from the middle several times. Chef Wu proudly claims that he can pull 260,000 meters of noodles with only one kilogram of  plain flour, so thin that 60 threads can be inserted thru eye of a needle!  Watch Chef Wu play with his noodles, tricks that he said only took one month to perfect. He is probably the only ‘la mian’ maker who uses his noodles as a jump rope!

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Panlong Yunhai, a traditional Chinese pharmaceutical company based in Yunnan, China, has entered into a strategic collaboration with Tudou in their first mega move to online media marketing. The cooperation will register at the 10 million yuan level, an unprecedented amount for a company associated with traditional medicine to invest in an Internet giant. Panlong Yunhai states that their motivation for the partnership comes from confidence in the brand recognition as Tudou as a renowned entertainment marketing platform.

Panlong Yunhai’s shift to online media marks a renewal in their cultural mission as well as a focus on a young and active customer base. With the view that modern life is stressful and a risk on health, the Vice President of Panlong Yunhai, Yu Bin, stated, ”Panlong Yunhai extends a message to revitalize the responsibility to human health through extensive and profound Chinese culture and medicine.” The theme of the company’s restructuring plan in conjunction with Tudou is, ”Enjoy the easy life, the net to win an unlimited future”. The main focus is on detoxification and healthy living with the aid of Panlong Yunhai’s most popular product, the Paiduyangyan (literally ”de-tox and beautify capsule”) which has reached over 7.0 billion in cumulative sales.

The partnership press conference resulted in the launch of the ”Detox Beauty Championship” event. The competition will consist of a call for independently made ”detox recipe” videos that align with Panlong Yunhai’s aim. Filmmakers will upload their videos to Tudou.com where users will vote for their favorite selection announced in late May. In a second phase of marketing collaboration, Panlong Yunhai has announced that they will sponsor Tudou’s new original drama ”That Love Comes 2” releasing fall 2011.

Panlong Yunhai “Detox Beauty Championship” campaign site:

http://a.tudou.com/plyh/wdmn/

Two sample viral videos, themes from famous Chinese chivalry novel

http://www.tudou.com/programs/view/J63eDswKAfM

http://www.tudou.com/programs/view/oGtyI_FdE5w/

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In this video, a man demonstrates exceptional musical ability with the Suona horn, a traditional instrument vital to Chinese folk music and religious ceremonies. He is able to play not just one but 16 of them at once!! Use of the Suona extends across 30 countries throughout Asia, Africa & Europe with its first introduction to China being via Persia. Its influence is deeply woven into the history of China, especially in the case of ritual music. The shrill and noisy sound produced is similar to that of an oboe. In this clip, the man featured demonstrates particular adeptness in handling the instrument. In addition, to playing 16 at once he also speaks with the  Suona. What a unique and unusual skill to have!

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